The manner in which we consume beer has undoubtedly changed, but the fundamental methods remain largely the same. Beer is typically sold in 12-ounce bottles, though some specialty beers also come in larger-format bottles when you buy them. It can also be found in cans. If you order a beer at a bar, you may also have the option of draft beer, which is a beer that is poured directly into the glass from a tap line.
The fact that all beer is delicious, whether it is in a bottle, a can, or on draft, may seem unimportant, and in some ways, it is. But there are a few crucial differences between what bottles, cans, and tap lines can do for a beer, so some beers perform better in one container than another.
Table of Contents
Type
Beer Growlers
Growlers are popular containers with a jug-like shape and a practical, durable handle for carrying craft beer from breweries. In the United States, these beer containers are common., Clearly, this is the case with Australia and Canada. They are practical in addition to being stylish.
Beer Bombers
Every now and then, you just need a little more beer. Although they might appear to be regular beer bottles, these containers are anything but. Usually 22 ounces in size, beer bombers are frequently sold individually. They offer much more room for a distinctive, creative bottle label because they are much larger than the typical 12-ounce beer bottle. Additionally, beer bombers are practical because customers only need to purchase one with the desired volume of beer rather than purchasing and carrying multiple 12-ounce bottles. It’s also important to note that bombers are typically chosen for a premium or limited-edition brews.
Beer Cans
These may not be as unique as you had hoped, but they are still a unique style of beer container that you might not have previously associated with digital labels. The best thing about canned beer is the size variety; you don’t have to stick with the typical 12-ounce can. A 12-ounce flat top steel can, 12-ounce slim can, 16-ounce pint can, 8.4-ounce can, 32-ounce “crowler,” or even the 12-ounce “Sam Can,” made by the renowned Boston Beer Company, are all options. This final container stands out from other conventional beer cans thanks to its flared lip and wider top.
Beer Kegs
You can do a lot with your beer kegs, from the keg itself to keg collars, tags, stickers, wraps, and more. Kegs are a powerful marketing tool that can do more than just convey important information to your customer. Beer keg collars and other keg labels, like any custom label, can help your beer stand out from the crowd.
Your beer’s packaging style need not be the only aspect that distinguishes it from the competition. Similar to how your beer labels don’t have to be the only distinctive aspect of your beer bottles or cans. Labels and beer cans can and ought to complement one another to make the product more memorable. Use them both to your advantage and get in touch with us right away to learn how.
SIZE
Apart from the most popular, standard sizes (330ml / 250 ml in Europe and 12oz in the US), there are a couple of other options you may want to consider depending on a trend you are trying to tap into:
TO SHARE: 22 OZ / 750 ML
The 22-ounce bottle (650ml), or the bomber, is an innovative and strategic package size. This share-size bottle is a favorite among master brewers for distributing special or limited-run products. The 22-ounce is a contemporary alternative for that bottle of wine you plan on bringing to the next dinner party.
The 750ml bottle offers many of the same conveniences as the 22-ounce bomber but in a volume more similar to spirits bottles. This format is a true sharing size, promoting friendship and comradery. Beyond these popular shares, sizes are emerging trends that are driving new capacity options.
SMALLER SIZE TREND: 7OZ / 250ML
Who likes to drink their beer warm? The smaller format bottle challenges the rising temperatures of hot summer days. This petite bottle size keeps beer cold and beachgoers happy. It provides a perfect size for trial use or a variety configuration that offers a flight of beer prepackaged! Alternatively, it can be used for high ABV beers, reducing alcohol levels.
WHAT ABOUT THE 16OZ / 500ML SIZE?
While it is a rather popular, standard size in Europe, the 16oz is more of an emerging capacity trend in the US. This is more of a masculine format that offers larger physical dimensions within the consumer’s hand for a semi-customized grip. A true draft-sized pint.
The size of your beer bottle communicates more than you may realize. These sharing and emergent bottle sizes are disrupting the standards of beer packaging and changing the way we pour, drink, and socialize.
While clearly size does matter, the shape is another important aspect to consider when packaging your best brew.
