When a customer browses an aisle in a grocery store or clicks through product listings in an online store, the packaging…
Author: Gary Ford
The manner in which we consume beer has undoubtedly changed, but the fundamental methods remain largely the same. Beer is typically…
For the first time in ten years, Coca-Cola is introducing a new bottle size（sip size）, but an even more significant first…
Light-weighting is the ability to make lighter, more effective versions of a specific package, with the end result being a lighter version…
The gluten-free claim that Frito- Lay is adding to products appears in the form of a” GF” icon or a statement…